Abstract: With the rise of cloud computing, the industrial structure and business models of cloud computing gradually become a hot research field. This paper studies the status of research on the industrial structure and cloud computing applications. An effective division of the existing industrial structure of China’s cloud computing is discussed. Business model is established from the perspective of economic scale, network effects, technology and user stickiness. Business patterns are classified according to the different stages of development and the needs of enterprise. Based on the level of development of China’s cloud computing and industrial policies, the cloud computing research, application challenges and future prospects are analyzed.

Key words: business model, cloud computing, industry structure, service model