大气环保技术线上推广的影响因素分析

doi:10.12066/j.issn.1007-2861.2203

Abstract

Abstract:

At present, the development of the online platform for the promotion of air environmental protection is still in its initial stages. Furthermore, little data analysis has been conducted on the factors influencing the platform, which is not conducive to the development and promotion of the platform. Therefore, this paper used the analogy and research methods to analyse the users' behaviour and users' needs of online platforms. It was found that users in places such as Beijing, Jiangsu, Fujian and Shandong paid the top four attention to online platforms, accounting for 12.69%, 8.6%, 8.73%, and 8.49% of the total page views (PV), respectively. China, South Korea, and the United States were the top three sources of air environmental protection technology in the world, with China accounting for 61% of the total. Although the environmental protection technology had developed at a rapid pace in China, users still showed a high degree of interest and trust in foreign technology, resulting in only 10% of users using or considering domestic technology. The denitration technology received the most users' attention. In addition, the government platform had the strongest credibility, whereas the commercial platform, although rich in resources, had low credibility. The analysis of users' access interactive data within the platform revealed that the factors influencing the promotion of environmental protection technology online included the technology promotion platform's influence, integrity, friendliness and value. Therefore, the development of an online promotion platform for air environmental technology should involve solving the problem of platform promotion, as well as ensure the integrity of platform technology, enterprises, content and other information, specification and value promotion.

Key words: air environmental protection technology, platform construction, online promotion

CLC Number:

LIU Zhaoxiang, WANG Shutang, WANG Jing, TANG Yandong, ZHANG Xiaolan, GAO Lili, SUN Jialiang. Analysis on the influencing factors of online promotion of air environmental protection technologies[J]. Journal of Shanghai University（Natural Science Edition）, 2021, 27(4): 717-729.

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URL: https://www.journal.shu.edu.cn/EN/10.12066/j.issn.1007-2861.2203

https://www.journal.shu.edu.cn/EN/Y2021/V27/I4/717

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Analysis on the influencing factors of online promotion of air environmental protection technologies

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