Journal of Shanghai University(Natural Science Edition) ›› 2021, Vol. 27 ›› Issue (3): 573-582.doi: 10.12066/j.issn.1007-2861.2173

• Research Articles • Previous Articles     Next Articles

Alternative demand forecasting considering product feature attribute

GAO Junjun(), NI Ziyue   

  1. SILC Business School, Shanghai University, Shanghai 201800, China
  • Received:2018-10-10 Online:2021-06-30 Published:2021-06-27
  • Contact: GAO Junjun E-mail:gaojunjun@shu.edu.cn

Abstract:

The current e-commerce sales business is developing rapidly, and the rapid and accurate prediction of demands has become a necessary research direction. The substitution of products has a significant influence on demand, and applied research in this aspect is increasing. Based on the ranking of best-selling predictive attribute values, proximity replacement rate estimation and the Adaboost prediction model were applied in this study to develop an improved demand forecasting method with higher accuracy, considering product feature attributes. The experimental findings confirm that the proposed method is accurate and reliable.

Key words: demand forecast, substitution rate, logistic regression, adaptive boosting

CLC Number: