不同合作情形下跨境电商双渠道供应链的策略

doi:10.12066/j.issn.1007-2861.2254

Abstract

Abstract:

This study considerd the impacts of responsibility cost and quality improvement on supply-chain enterprises' decisions and profits. Stackelberg decision models ofnon-, one-way-, and two-way-cooperation were constructed based on a structure of a cross-border E-commerce dual-channel supply chain composed of an overseas supplier and a domestic retailer. In addition, the pricing strategy, quality selection decision, and profit were analysed using comparison under different cooperation scenarios. The results revealed that the overseas supplier's wholesale prices of domestic retail channels were reduced in three cooperation scenarios, and was the lowest in the two-way-cooperation of the overseas supplier and domestic retailer. In the one-way-cooperation, the profit of the overseas supplier or the domestic retailer could be increased, and the Pareto improvement couldn't be achieved. In the two-way-cooperation, the Pareto improvement could be achieved, but the space of cooperation was limited.

Key words: cross-border E-commerce, dual-channel supply chain, consumer preference, responsibility cost

CLC Number:

F274

ZHOU Huijun, YAN Wei, HE Junliang, LI Hui. Strategy of cross-border E-commerce dual-channel supply chain under different cooperation scenarios[J]. Journal of Shanghai University（Natural Science Edition）, 2021, 27(4): 749-765.

Figures/Tables 17

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Strategy of cross-border E-commerce dual-channel supply chain under different cooperation scenarios

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