收稿日期: 2015-12-11
网络出版日期: 2016-08-30
基金资助
国家自然科学基金资助项目(71401097); 全国统计科学研究计划资助项目(2012LY018)
Dynamic pricing of conspicuous goods
Received date: 2015-12-11
Online published: 2016-08-30
温小琴, 韩光耀 . 炫耀性消费品的动态定价[J]. 上海大学学报(自然科学版), 2016 , 22(4) : 524 -532 . DOI: 10.3969/j.issn.1007-2861.2016.02.002
This paper studies the pricing strategy of luxury goods in a strong market and a weak market with the revenue management theory. Optimal pricing models are first established in a two-stage sales period. Based on theoretical and numerical analysis of the models, with unlimited production capacity, the vendors choose to set a higher price in the first phase and a lower price in the second phase in a strong market. A strong market has a positive impact on the expected revenue of the sellers. However, a weak market is quite different. It has a negative effect on the expected revenue of the sellers. To make maximum gains, the vendors cannot have a too high price tag in a weak market.
Key words： pricing strategy; strong market; weak market; conspicuous consumption
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