收稿日期: 2020-04-20
网络出版日期: 2020-09-14
基金资助
国家自然科学基金资助项目(71601113);国家自然科学基金资助项目(71602114);上海市科技启明星计划资助项目(19QA1404200);广西高校中青年教师科研基础能力提升计划资助项目(2020KY04036)
Strategy of cross-border E-commerce dual-channel supply chain under different cooperation scenarios
Received date: 2020-04-20
Online published: 2020-09-14
周会军, 严伟, 何军良, 李辉 . 不同合作情形下跨境电商双渠道供应链的策略[J]. 上海大学学报(自然科学版), 2021 , 27(4) : 749 -765 . DOI: 10.12066/j.issn.1007-2861.2254
This study considerd the impacts of responsibility cost and quality improvement on supply-chain enterprises' decisions and profits. Stackelberg decision models ofnon-, one-way-, and two-way-cooperation were constructed based on a structure of a cross-border E-commerce dual-channel supply chain composed of an overseas supplier and a domestic retailer. In addition, the pricing strategy, quality selection decision, and profit were analysed using comparison under different cooperation scenarios. The results revealed that the overseas supplier's wholesale prices of domestic retail channels were reduced in three cooperation scenarios, and was the lowest in the two-way-cooperation of the overseas supplier and domestic retailer. In the one-way-cooperation, the profit of the overseas supplier or the domestic retailer could be increased, and the Pareto improvement couldn't be achieved. In the two-way-cooperation, the Pareto improvement could be achieved, but the space of cooperation was limited.
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