不同合作情形下跨境电商双渠道供应链的策略

doi:10.12066/j.issn.1007-2861.2254

上海大学学报(自然科学版) ›› 2021, Vol. 27 ›› Issue (4): 749-765.doi: 10.12066/j.issn.1007-2861.2254

不同合作情形下跨境电商双渠道供应链的策略

周会军¹(), 严伟², 何军良², 李辉³

1.上海海事大学经济管理学院, 上海 201306
2.上海海事大学物流工程学院, 上海 201306
3.广西民族大学管理学院, 南宁 530006

收稿日期:2020-04-20 出版日期:2021-08-20 发布日期:2021-07-22
通讯作者: 周会军 E-mail:hjzhou@shmtu.edu.cn
作者简介:周会军(1982—), 男, 博士, 研究方向为跨境电商与供应链管理. E-mail: hjzhou@shmtu.edu.cn
基金资助:
国家自然科学基金资助项目(71601113);国家自然科学基金资助项目(71602114);上海市科技启明星计划资助项目(19QA1404200);广西高校中青年教师科研基础能力提升计划资助项目(2020KY04036)

Strategy of cross-border E-commerce dual-channel supply chain under different cooperation scenarios

ZHOU Huijun¹(), YAN Wei², HE Junliang², LI Hui³

1. School of Economics and Management, Shanghai Maritime University, Shanghai 201306, China
2. College of Logistics Engineering, Shanghai Maritime University, Shanghai 201306, China
3. School of Management, Guangxi University for Nationalities, Nanning 530006, China

Received:2020-04-20 Online:2021-08-20 Published:2021-07-22
Contact: ZHOU Huijun E-mail:hjzhou@shmtu.edu.cn

摘要/Abstract

摘要：

考虑产品责任成本和质量改进对跨境电商双渠道供应链企业决策及利润的影响, 基于由境外供应商和境内零售商组成的跨境电商双渠道供应链结构, 分别构建了不合作、单向合作和双向合作的Stackelberg决策模型, 对比分析了不同合作情形下供应链企业的定价决策、质量选择决策以及利润. 研究结果表明: 3种合作情形均能降低境外供应商境内零售渠道的批发价格, 其中境外供应商和境内零售商的双向合作可使批发价格降到最低; 单向合作只能增加其中一方企业的利润, 均不能实现Pareto改进; 双向合作可以实现Pareto改进, 但是双方合作的空间较小.

关键词: 跨境电商, 双渠道供应链, 消费者偏好, 责任成本

Abstract:

This study considerd the impacts of responsibility cost and quality improvement on supply-chain enterprises' decisions and profits. Stackelberg decision models ofnon-, one-way-, and two-way-cooperation were constructed based on a structure of a cross-border E-commerce dual-channel supply chain composed of an overseas supplier and a domestic retailer. In addition, the pricing strategy, quality selection decision, and profit were analysed using comparison under different cooperation scenarios. The results revealed that the overseas supplier's wholesale prices of domestic retail channels were reduced in three cooperation scenarios, and was the lowest in the two-way-cooperation of the overseas supplier and domestic retailer. In the one-way-cooperation, the profit of the overseas supplier or the domestic retailer could be increased, and the Pareto improvement couldn't be achieved. In the two-way-cooperation, the Pareto improvement could be achieved, but the space of cooperation was limited.

Key words: cross-border E-commerce, dual-channel supply chain, consumer preference, responsibility cost

中图分类号:

F274

周会军, 严伟, 何军良, 李辉. 不同合作情形下跨境电商双渠道供应链的策略[J]. 上海大学学报(自然科学版), 2021, 27(4): 749-765.

ZHOU Huijun, YAN Wei, HE Junliang, LI Hui. Strategy of cross-border E-commerce dual-channel supply chain under different cooperation scenarios[J]. Journal of Shanghai University（Natural Science Edition）, 2021, 27(4): 749-765.

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不同合作情形下跨境电商双渠道供应链的策略

Strategy of cross-border E-commerce dual-channel supply chain under different cooperation scenarios

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