移动电视营销策略初探

WAN Nan-nan

School of FilmTelevision Arts and Technologies, Shanghai University, Shanghai 200072, China

Received:2007-03-14 Revised:1900-01-01 Online:2007-09-15 Published:2007-09-15

CLC Number:

WAN Nan-nan.

A Preliminary Probe into the Marketing Strategy of Mobile TV

[J]. Journal of Shanghai University (Social Science Edition).

[1]	. Study on Precise Delivery of Mobile RTB Mode and Its Marketing Strategy in the Context of Big Data [J]. Journal of Shanghai University (Social Science Edition), 2015, 32(6): 104-117.
[2]	. An Analysis of an Exploration into Microfilm Advertising in the Era of Information Fragmentation [J]. Journal of Shanghai University (Social Science Edition), 2015, 32(6): 118-129.
[3]	WANG Qing-chuan. Construction and Rethinking of Journalistic Professionalismin the We-Media Era [J]. Journal of Shanghai University (Social Science Edition), 2012, 29(6): 128-138.

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